Why we believed in Plum from Day 1

Plum raised $15.6M led by Tiger Global.

Big congrats, Abhishek, Saurabh, and the entire Plum team!

We, Incubate Fund India, invested in the startup as the first backer in early 2020.

Since then, the team has shown a remarkable journey and built a strong basis for the further exponential growth.

Saurabh and Abhishek, co-founders of Plum

We met the founders, Abhishek and Saurabh, for the first time even before they incorporated the company. (I personally sent a cold e-mail to them to have a casual chat on insurance + corporate benefit platform)

For us, only two short meetings were good enough to believe in them and write the first cheque.

The reason is, simply, we felt super strong on below two things;

Since we wrote the first cheque, the team has impressed us all the time in many ways.

Now, at this funding round, we got an additional set of strong investors.

So, we strongly believe that Plum will accelerate their growth and create a massive positive impact to the insurance/corporate benefit industry in India!

Onwards and upwards!


Founder & General Partner, Incubate Fund India (https://www.incubatefund.in/)